• IninewCrow@lemmy.ca
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    1 month ago

    lol … this will be our future … we will exist in a dystopian reality of climate catastrophes and a warming planet, creeping fascism, endless war … while we will be steadily fed a diet of AI generated sentimental slop from our a recent past that no longer exists.

  • Flying Squid@lemmy.world
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    1 month ago

    Watching it, even if I didn’t know ahead of time it was AI, the stuff with Santa giving the guy the Coke looked so unnatural that I would have to assume it was, at the very least, badly-done CG.

    • cubism_pitta@lemmy.world
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      1 month ago

      It is 5 second scenes with jump cuts. If you pause any particular scene the AI shows itself really fast. (The fast jumps are a good cover though)

      • Krauerking@lemy.lol
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        1 month ago

        The road in town shot is fucked if you look at it for like longer than a second. The road is literally like fractured. Maybe it was for American infrastructure realism.

      • Peter_Arbeitsloser@feddit.org
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        1 month ago

        5 seconds would be fucking long for AI, those scenes are merely 1.5 sec at best. Coca Cola should really have known better to not use AI for such an iconic Ad. I’d really love to know how much money they burned for their Real Magic AI.

      • jacksilver@lemmy.world
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        1 month ago

        Yeah the AI videos still really feel mostly like a parralax effect with a background and foreground image. Some of the cutting edge can do more, but I’ve gotten the feeling it’s a lot less consistent/stable.

  • Grogon@lemmy.world
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    1 month ago

    I hate the ad but I hate the website with the 100 ads even more OMG it took me 5 minutes to finally be able to click on youtube fast enough before getting ported to the top screen without being able to move.

  • ryedaft@sh.itjust.works
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    1 month ago

    Thought: they paid through the nose for this

    Thought: if it was good no one would have noticed and no one would have talked about it

    Thought: the spokesperson sounds like they hate it too - but that’s probably not relevant

    Conclusion: it’s Donald Trump marketing, i.e. it sucks and people who care about will talk about it but the people who don’t care just hear “Coca Cola”

    • Squizzy@lemmy.world
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      1 month ago

      It was collaborative, they made their own AI in partnership with the bigs. It isnt too in your face and just looks a bit cartoony in parts but its quick and fine.

      Odd they would move from a classic branding moment to update it.

  • AusatKeyboardPremi@lemmy.world
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    1 month ago

    It is hard to ignore the similarities between the commotion around the use of AI in making art, to that of using CGI in the early 90s, 00s, and even now. Of course, the former is more vehement.

    Also,

    soulless and creepy dystopian

    It is an ad. That too by a mega corporation known for their unethical practices, what did you expect?

    In case, the Piped link does not work

    https://youtu.be/uGPHy3yWE08

  • sag@lemm.ee
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    1 month ago

    Fuck AI. They are now ruining ads. Even fucking TV Shows in India start using AI for story telling like wtf.