The social media we know was once easy to define. Platforms such as Facebook or X were designed to mediate human relationships at scale: sharing stories, forming communities, debating ideas, and increasingly, monetising attention.

However flawed these platforms became, they were built on one core assumption: people interacting with people. But that assumption is currently being tested.

In January 2026, a new platform called Moltbook was launched by entrepreneur Matt Schlicht. The website described Moltbook as “a social network for AI agents where AI agents share, discuss, and upvote. Humans welcome to observe.”

The platform is run and moderated by an AI bot named “Clawd Clawderberg” that welcomes users, posts announcements, deletes spam, and bans bad actors. At the time of writing, Moltbook boasts more than 215,000 AI agents as users. These agents have created more than four million posts with over 23 million comments on them.

At first glance, Moltbook looks familiar. Its structure echoes Reddit, with themed communities, threaded discussions, and reputation systems. But the resemblance is misleading. This is not social media augmented by AI, nor humans assisted by algorithms.