It rotates and after some minutes shows the departure times. But if you’re in hurry you want the time immediately, not after a while
bring back split flap departure boards
We should look at how to fix the “bad exposure is exposure too” approach to advertising. It makes everything worse for everyone.
And personally, i think the effect is vastly overestimated.
Edit: or maybe it fixes itself, since everyone is oversaturated with ads and ignores them at best.
Blanket advertising is this bubble. Has been for decades. It’s nearly impossible to get reasonable campaign data from a billboard. But in the scheme of business it’s relatively inexpensive so everyone just buys in.
If it’s not targeted, The vast majority of people aren’t going to waste their time on it.
why isn’t this banned already?
Capitalism
This drives me wild in fast food restaurants. I’m already here, I’m going to give you money, so don’t make it harder or more frustrating!
It’s genuinely jarring because some places don’t organize it logically so you’re scouring the board and it switched and you gotta figure where you were … makes me wanna slap the person that came up with this idea.
It’s gotta be intentional. You and me might walk into a restaurant and make our own decision on what to order, but there must be some sort of market research that shows random ads and rotating items to be effective against a non-zero part of the population.
what country is this
Italy
Also seen in Mexico - incredibly annoying if you are trying to see where the fuck to go
Edit: and the stupid ads are like a whole minute or two, so you need to stand there like an idiot waiting to see where to go while hating everything this represents
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Line must go up
I think we severely underestimate how much better life would be if we changed away from this paradigm. There are alternatives.
It should be legal to just spray paint over information boards that, instead if actual information, show shit ads.
I prefer when I see BSODs on those.
I don’t
That means that I’m going to be stranded for a while
this is an act of desperation by the digital ad markets. they have to innovate new types of ad to sell because more and more the only ads that actually work even a little bit are personal testimony and billboards, neither of which the digital ad markets actually sell. we are currently experiencing an economic collapse in the advertising space which is driving the ad markets to use their propaganda machines for less and less scrupulous purposes. ever wonder why there’s so much right wing bullshit in your youtube ads now? because that shit didn’t sell razors or soap or mattresses or whatever. but it CAN make people very scared and upset
Well, that’s simply not true. Ads are very effective and it still holds true that businessses get an almost guaranteed return on investment in ads.
read the subprime attention crisis. ads markets have gotten extremely uneffective
Neither of you are giving proof so I choose to believe that ads work
- subprime attention crisis
- nico neumann’s 2019 talk at programmatic i/o
- “data suggests surprising shift: duopoly not all-powerful” eMarketer 2018
- financial markets and online advertising: reevaluating the dotcom bubble
- “wanamaker was wrong-the vast majority of advertising is wasted” forbes 2016
- “56% of digital ads served are never seen, says google” AdAge 2014
to start
What airport is this?
Rome
Italy? Why are all of the signs in English?
International hub.
Airport, tourist hotspot. Makes sense
I suppose it might make sense if they were all in Italian and English, but I don’t see any signs that are in Italian at all.
I just think that’s weird
The ad is in Italian
Oh, I missed that
Pretty common
Because the Axis powers lost, duh.
A lot of people from other countries go there, and I assume majority of Italians understand basic English.
English is fancy.
I was just there recently; a lot of the signs all over were in english. It was very easy to get around and everyone was really accommodating.
You can check with an app in your phone too so these days it’s not that terrible except for the elderly ofc.
I am not defending this practice just pointing out! When I traveled a month ago I was so tired of the screens not updating that I used an app and got everything and also could check from the gate (poor audio speakers I couldn’t understand anything)
You shouldn’t have to download an app to replace the thing that the thing you are looking at is supposed to do.
I agree, but in my experience there aren’t screens everywhere (NAIA for example) and having the app is a plus, besides, flight gates can change at any time and having the app allows you to check that on the move.
As I said, not defending putting ads but with the apps is not that big of an issue.
My app never updated or sent me an alert when gates changed.
…if your phone has reception in this country you’ve just arrived in and/or if WiFi is available. Of course, you can always pay extra…
Actually infuriating.
I’m guessing they are using logic how everyone already using internet for everything so why not squeeze more money. And I know how this logic is flawed
Somebody came up with the idea, implemented it, saw a jump in revenue, got a promotion or fat bonus, all to make our lives just a little crappier. Unfortunately, it’s that simple.
What are they advertising for? Flight information on whatsapp or something?
yes, they say (weirdly only in italian and not in any other language) that the departure board can be accessed via their chatbot on whatsapp
Its annoying as hell but I guess I don’t really see a meaningful impact. Yes, not everyone has a cell phone. But… I would say anyone who is flying doesn’t have an excuse of poverty.
And basically every single airport has “free” wifi these days. So either install the app or open the web page to get up to date info. Because there are countless stories of people who missed their flights because they were waiting at the original gate and somehow ignored everyone around them getting up and walking away when the gate changed.
Also: My excuse with departure boards has always been that EVERYONE crowds in front of it to have long conversations or “just stand there” and it is a shitshow anyway.
So yeah. Would REALLY prefer it to not be just even more ads being shoved down our throats. But this very much feels more like phasing out phone booths than anything else.
Sorry, no. The freaking board is there for a single purpose – show flights. This bs just adds an extra step for information that should be immediate and, for passengers, is kinda urgent. This is just to grab datapoints for ads like any useless app.
