French car brand improves road safety in rural France by upgrading outdated speed bumps with branded replacements
“Corporation installs ads in roads” is not really that uplifting.
I don’t disagree, and this is a fail from the side of the french government. But at the same time, ‘large company diverting money put aside for marketing to safer roads’ is actually good news if you ask me.
According to BETC, Paris, rubber speed bumps have been banned in France since 2009 due to their slippery surface during heavy rain. Despite this, they are still largely used in France as small municipalities lack the financial resources necessary to upgrade them.
Alongside the agency, French car brand Citroën is offering to substitute France’s outdated speed bumps with safer branded alternatives – the cost of which is equivalent to a billboard ad. The Bumpboards, white with a logo and tagline, are installed in partnership with local authorities in full respect of all regulations in place.
Now I want to buy a Citroen. And I am, in fact, even in the market for a new used secondary efficiency vehicle. If only more companies could think this way, instead of “how can we cram some more ads into the dangerously non-functional tablet systems that are the only way to drive our cars. And also monitor all your data.”
They’re literally cramming ads into the street.
