We need shared definitions to tell meaningful stories with our data. And then use a company specific example like how a customer’s journey can not be understood with differing definition between marketing and sales. The marketing team can’t measure the quality of the leads they’re producing unless they can directly link a customer’s whole journey from acquisition to churn. Otherwise it’s just vanity metrics. But don’t be too harsh, vanity metrics are really common in business. A company needs strong data leadership to create a culture of using data to justify decisions to a culture of using data to inform decisions.
Most Americans and Russians are great people. Unfortunately even great people can fall for propaganda.