My mostly uninformed guess?

1. Misplace the card it came with.

2. Decide the one you do have around will be fine.

3. Test to lackluster results.

4. Remember that it’s a premium product from a tiny brand.

5. Seize upon this as an opportunity to prove you’re still doing tough, objective reviews without pissing off anybody who could cost you real money.

6. Move on and pretend it all went great.