The margins on even the most successful mobile games are surprisingly small. Once you take into account the cost of running the servers, code maintenance, customer service, platform fees and advertising the roi will typically be less than 10%… if you’re lucky.
The margins on even the most successful mobile games are surprisingly small. Once you take into account the cost of running the servers, code maintenance, customer service, platform fees and advertising the roi will typically be less than 10%… if you’re lucky.