The use of “alumni” in the singular. A person is an alumnus or an alumna, the alumni are always a group. Seems to be a very American usage, and I don’t know why it feels aggravating where other Americanisms like positive anymore don’t.

It’s the typical phrasing of social pressures to not stand out in Scandinavia, drawing from a book where the author phrases the “rules” somewhat as a legal code. Tall poppy syndrome is an overlapping idea that might be more familiar to English speakers.