Most people I know that are on Windows are there for two reasons: they either have no idea what they’re doing, they bought a laptop that had Windows on it already, they have a flowchart of buttons to press to achieve results, and when interface changes, they are in panic and I need to come to them to make a new flowchart. Or they’re using Windows for the last two decades, never tried anything else, and know about Linux from random comments on the internet that scare them into believing that evil Linux is completely incomprehensible.
My wife is an English teacher. When we got her a new laptop, instead of buying Windows, I installed Arch (I use Arch btw), which is wildly considered the most evil of the evil Linuxes, and believe it or not, she is completely happy with it (well, as happy as one can be using a computer). The amount of times she needs my help with some random bullshit OS throws at her decreased since she learned a bit about how stuff works. Even using terminal to input some commands turned out not to require wast amount of knowledge like some people imply.