The article criticizes recent media coverage portraying Mark Zuckerberg as “cool” again based on his success with Threads and a shirtless photo he posted. The author argues that Zuckerberg’s photo looks like that of a middle-aged man cheating on his wife, and that Threads’ success is questionable given it is mostly used by journalists and brands. The author concludes that despite any business success, Zuckerberg’s role in Facebook’s issues make him unlikely to ever be truly “cool”, and urges journalists to stop describing him as experiencing a “Hot Zuck Summer”.
Gross
The PR team got the task to improve his reputation, and they paid newspapers and online sites to write positive things about him.
Nothing new under the sun.
Even a pic where he doesn’t look like a lizard. Well done.
Probably the shirtless pic was a carefully calculated move to short-circuit theories about his lack of humanity, by showing that he has a navel. [/s]
…for real, though, at least the man utilizes his paid PR staff.