I cannot for the life of me imagine this launching with any significant amount of content. Pretty much all the good stuff is already licensed to English publishers and getting a license for digital redistribution under a subscription model is not likely to look like a very good deal to most of them.
I still hope this turns out decent because more legal options are always appreciated but I fear they might just try to Sony-monopoly their way into a successful platform here.
Someone in the decision making process wants to finally make Portugal officially Eastern Europe