Lapland tourism marketing under scrutiny as EU tightens greenwashing rules.

yle.fi

Lapland tourism marketing under scrutiny as EU tightens greenwashing rules.

yle.fi

Cat@ponder.cat to

Europe@feddit.orgEnglish · 2 days ago

Lapland tourism marketing under scrutiny as EU tightens greenwashing rules

yle.fi

Lapland tourism campaigns will be forced to abandon exaggerated sustainability claims with a new EU greenwashing directive coming into effect.

Lapland tourism campaigns will be forced to abandon exaggerated sustainability claims with a new EU greenwashing directive coming into effect.

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